Seychelles rolls out a new global campaign; focus on the niche Indian outbound

India has emerged as a major market for the Island nation of Seychelles. Both leisure and MICE outbound are increasingly taking to the exotic nature of the product, serene beaches and unexplored terrain. The growth is visible with the country hosting 13,901 tourists from India in 2018, making India the 6th largest inbound source market. The development has encouraged Seychelles Tourism Board (STB) to come up a comprehensive marketing outreach campaign in India. It is being touted by the Board as the “first of its kind global advertising campaign” and will be showcased across traditional and digital mediums in the Indian market. The film is an initiative of Seychelles Tourism Board, India Office and comprehensively encapsulated the tourism product of the country, highlighting its diverse offerings.

A video shot of the promotional campaign

The video provides panoramic aerial shots of the main islands of Mahé, Praslin and La Digue, along with views of the world’s most photographed beach of Anse Source D’Argent. It also emphasizes on the luxury side of the tourism product with activities such as yacht sailing and helicopter rides, among others, as part of the larger experience. The focus is clearly on positioning Seychelles as a premium honeymoon destination for the Indian outbound.

Commenting on the development, Sherin Francis, STB Chief Executive, mentioned that “Seychelles remained amongst one of the dream destinations for wedding and honeymooners” “Our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world.  The film’s international appeal showcases the beauty of this country beyond its beaches. An increasing number of young couples have been opting for destinations that offer more than just relaxation on their honeymoon,” she said.

“We believe that this new film has put together an interesting mélange of all these aspects which will appeal to young audiences; while helping to boost footfalls in the coming months”, she added.

Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India said that “the film is a big development for us, as it is an initiative from the India market which will be used for global distribution and promotional purposes. We believe this will facilitate our trade partners to reach out to their audiences and highlight the varied adventurous experiences Seychelles has to offer.”

To further inform, there are 2 versions of the film. While the master 3-minute film will be used for promotion across B2B platforms, two 30 seconds versions have been created for digital and television promotion.

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