New York has long been one of the most frequented tourist cities in the world. Much of its success is attributed to its vibrancy. But, in the age of digitalization, organization’s marketing destinations need to remain updated in the online space to maximize their outreach.
In a move on similar lines, expected to help tourism from around the world, and India, New York City’s official destination marketing organization has opted for a visual rebranding, along with launching a ‘re-imagined’ NYCgo.com. It is being called ‘the trusted, authentic and centralized five-borough tourism resource’.
Infusing new elements like two custom typefaces, the website includes more than 250 custom icons and a custom color palette – each of them inspired by the city’s vibrancy.
Commenting on the occasion, Fred Dixon, president and CEO of NYC & Company noted that the move was aimed at matching the quality of the digital interface with the real experience. “New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination,” he said.
He added that story-telling formed an important aspect of their outreach and the experience would encourage people to travel to New York. “We’re excited to further engage with travelers and enhance our storytelling, inspiring visitation and improving the trip-planning experience during all phases of the travel cycle with the re-envisioned NYCgo,” he said.
Conceived in 2009, the website re-launch is a step forward in a series of intended enhancements. The website, itself, is detailed and has an engaging interface. Some important enhancements like the important mobile-first and responsive design, increased video presence, high-impact visuals and real-time responsiveness to trending topics are expected to simply travelling experience for millions of tourists coming to the city each year.
