MMT rolls-out ‘MyIndiaMyTrips’ campaign to support PM’s vision for domestic tourism

MakeMyTrip has rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India. In line with the Prime Minister Narendra Modi’s appeal to all Indians to visit at least 15 destinations in the next three years with in India, the campaign has been conceptualised to make it intuitive for Indians to book their travel per their interest.

MakeMyTrip’s digital campaign has been thematically designed to address varied interests of Indian travellers. Promoted through social media platforms like Instagram, Facebook and Twitter which are the first port of travel inspiration for young Indians and a specially curated microsite, travel choices have been categorized under Heritage & History, Nature Escapades, Wildlife, Pilgrimages and Festivals & Culture to make decision-making easy. The campaign #MyIndiaMyTrips celebrates country’s cultural heritage, rich architectural brilliance, and natural landscapes covering close to 100 destinations of interest for travellers.

Commenting on the new digital campaign, Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip said “With its beautiful natural landscapes, rich cultural diversity, 7500 kilometre coastline and a multitude of cuisines, customs and art that changes every few hundred kilometres – there is no dearth of places to visit as a tourist in India. #MyIndiaMyTrips is a concerted effort to inspire, encourage and assist more and more Indians to explore their own country as per our Prime Minister’s appeal during his Independence Day address to the nation.”

Now travellers, from couples to family, from solo travellers to adventure seekers can choose from specially curated easy-to-book holiday packages across categories. The new microsite on MakeMyTrip website is the knowledge hub of domestic destinations, detailing out places with things to see, local activities, food and events in places like Khajuraho, Hampi, Konark, Kumbhalgarh, Gokarna, Varkala, Shillong, Kaziranga, Ranthambore, Ajmer Sharif and Rameswaram among others. #MyIndiaMyTrips will focus on driving engagement amongst India’s digital natives through aspirational content on the various wonders and charms of the country.

With 50 million Indians expected to travel overseas in 2019, as per UN World Tourism Organisation, there is a definite opportunity to steer the growing Indian traveller base to explore new and off-beat domestic destinations across the country. Undoubtedly, this holds the potential to make a significant difference in the travel & tourism sector by channelizing travel spends to Indian destinations, further enabling employment, infrastructure development, improving consumption patterns among others.

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