Even as an official announcement is still awaited from government quarters, the guessing game is going on in great gusto. Who will it be? Some have already anointed Amitabh Bachchan as the new face of ‘Incredible India’ campaign. But as they say, “its not done until its done,” we have every reason to believe that Big B is possibly the hot favourite!
Of all the other names floated – Priyanka Chopra, Deepika Padukone, Akshay Kumar and even Sachin Tendulkar – Big B could well the final choice, with the fact he has been doing some very good work for social causes for many years now. His is an iconic presence , he has proved his shelf life for over four decades. His strength does not emanate alone from occupying the pole position in film world, he has commanded a no-nonsense respect from all quarters. There are others, however, who believe that the campaign needs a fresh face to strike immediate rapport particularly with the younger generation globally and herein a personality like Priyanka Chopra who has made a successful debut in Hollywood just recently could be an alternative. Even more objectively, does doing an advertising campaign make somebody a brand ambassador. You can appear in a campaign also in a stand alone position, unless you are endorsed as “the”brand ambassador. There is also talk of having more than one campaigner, or face for the brand, and that could well be another story altogether!