Delhi Tourism to launch big ticket programs at BITB this year

Tourism Minister Kapil Mishra briefed the media delegation that a number of initiatives mooted by Delhi Tourism will be rolled out at BITB 2016. The minister was briefing a large media gathering at the Delhi Secretariat.


Announcing the launch of BITB 2016, Tourism Minister Kapil Mishra informed a packed house of media delegation, with representatives from print and electronic media, that the Delhi government was going to roll-out a number of new initiatives at the inaugural edition of the event. He shared that the government was going to unveil the modalities of Delhi Festival and advertisement campaign for the first time at the event. “There would be representation from several countries; a number of states, too, would have representation. All the major hospitality brands would be in attendance. Most importantly, Incredible India and Make in India have also endorsed the event. Therefore, Delhi state government, as a host city partner, would take part in BITB 2016,” the minister said. He noted that the event was an opportunity to showcase efforts taken by the state government to a wider audience and important stakeholders of the tourism industry.

Navin Berry, Executive Director, Cross Section Media shared that it was for the first time that the global leader in travel trade show was venturing into the Indian market. Sharing more details, he highlighted that, beside a B2B exhibition, a number of engaging sessions were also planned to delve on the intricacies and issues facing the tourism industry.

Leave a Reply

Your email address will not be published. Required fields are marked *